What’s in a Review? Maybe Less Than You Think

November 15, 2019 10:11 am Comments Off on What’s in a Review? Maybe Less Than You Think

The vast majority of consumers shop online, and an overwhelming number of these look for reviews of the product or service for which they are shopping. Unfortunately, only about 1.5 percent of people that buy a product will leave a... View Article Read more...

What Are Fake Reviews, and Why Should I Be Concerned?

July 3, 2019 4:51 pm Comments Off on What Are Fake Reviews, and Why Should I Be Concerned?

Fake reviews come in two flavors: positive and negative. But both can leave a sour taste in your mouth, and neither does anyone any good.  False-positive False-positive reviews can be used to help a company gain speed on selling platforms... View Article Read more...

FTC Targets Paid Reviews; Calls Out False Product Claims

May 23, 2019 3:37 pm Comments Off on FTC Targets Paid Reviews; Calls Out False Product Claims

In February, the Federal Trade Commission made the major announcement that it had settled a case against a health supplement company. The company, Cure Encapsulation, was accused of using fake reviews to garner attention for its weight loss product on... View Article Read more...

Replies Made Easy Via Google Maps

May 7, 2019 2:32 pm Comments Off on Replies Made Easy Via Google Maps

Google My Business is a free service that many small business owners use to increase online visibility, and it offers many ways to do just that. From adding an address that customers can navigate to instantly through Google Maps, and... View Article Read more...

Yelp Today, Gone Tomorrow?

April 22, 2019 11:44 am Comments Off on Yelp Today, Gone Tomorrow?

Yelp’s stock has taken a +/-30% percent plunge recently, says Steve Wyer of Third Coast Interactive. The Nashville-based thought leader explains that Yelp was one of the first consumer reviews sites and the undisputed leader in the food review market... View Article Read more...

Length Matters

March 20, 2019 3:20 pm Comments Off on Length Matters

How many times have you submitted an online review for a product or service that simply says “Great!” If you have, you’re not the only one, as you will see. Experts believe that well over 100 million online customer reviews... View Article Read more...

Google Revamps My Business; Rivals Facebook Pages

March 9, 2019 1:52 pm Comments Off on Google Revamps My Business; Rivals Facebook Pages

Google is known for many things, but an ability to allow businesses to easily connect with customers is not one of them. But that’s changing, says Steve Wyer of Third Coast Interactive, the developer of a comprehensive suite of apps... View Article Read more...

Fake Reviews Hurt Everyone, and Now the FTC is Cracking Down

February 17, 2019 11:25 am Comments Off on Fake Reviews Hurt Everyone, and Now the FTC is Cracking Down

Five-star ratings are an asset to a company’s reputation, but only when they aren’t bought and used to support erroneous claims, says Third Coast Interactive founder Steven Wyer. Unfortunately, despite Amazon’s 2016 rules banning paid-for reviews, the practice continues. In... View Article Read more...

HomeAdvisor Sets Higher Standards For Online Customer Reviews

February 1, 2019 4:08 pm Comments Off on HomeAdvisor Sets Higher Standards For Online Customer Reviews

HomeAdvisor is part of a digital marketplace that connects homeowners with prescreened, local service professionals to complete home improvement, maintenance and remodeling projects. The service has recently taken steps to ensure that customer reviews left for contractors have greater integrity. The... View Article Read more...