Customer Service Includes Management of Online Reviews as Major Component

April 1, 2015 9:27 pm Leave your thoughts

Local business is discovering the importance of reputation management now more than ever thanks to the increasing role the Internet plays in everyday life. One negative post about your company can do serious damage. Photos, videos and personal information are freely posted on many social media outlets, with individuals seemingly oblivious to their staying power.

Why has the online reputation of a business become such a valuable asset in this day and age? Simple. It brings in customers to your store and may convince them to make a purchase. No consumer wants to seek out the products of a business with unfriendly or unreliable service. A solid online reputation requires consistent management.

One of the leading ways to manage your company’s online reputation is to claim profiles on review sites like Google Plus, TripAdvisor and Yelp. Otherwise, your business may be misrepresented to the general public. As you clear various hurdles in your daily operations, don’t assume that your company is safe from scrutiny.

Reputations are made (or ruined) online these days. Here are a few simple steps that anyone can take to manage an online reputation. These actions require little effort but are essential to circumventing many threats.

The most logical solution for acquiring positive online reviews is to ask customers who are happy with your product or service to leave positive reviews on these sites. The Review Solution?TM allows businesses to keep a close watch on their online reputation. It’s impossible to predict with complete accuracy when your business might receive a negative rating or review from a dissatisfied customer. The Review Solution allows you to stop this commentary from appearing high in search engine rankings by regularly acquiring positive online reviews.

To practice a good strategy of online reviews management, savvy business owners must know exactly how to reach out to customers and communicate with them about their concerns and needs. If your business is currently listed on a reviews site that allows customers to respond, be cautious about responding to negative comments. Whether the feedback is positive or negative, you want to avoid making the wrong impression with consumers.

Keeping your brand name moving around the Internet with the information you deem important will make it more attractive to potential customers. Strive to keep a consistently clean online reputation. A potential client or colleague might conduct a Web search to see if your business is worthy. Does your online reputation support your offline reputation?

For businesses, reputation has always played an important role in being successful. At one time, that reputation only had to be local, with satisfied customers passing the word along to selected friends and associates. The Internet expanded that reach, however, allowing one unhappy customer’s negative thoughts to be seen around the world. This has led to frustration from business owners who feel out of control about the content customers see about them online.

Today’s consumer is rarely searching for products and services using only a desktop computer. Often customers are out and about, checking for information on their mobile devices. So, be sure to include details about your specific location on your website or Facebook page, including not only city and state but also any nicknames for the area of town. Regularly test your location-based visibility by searching for your business on mobile devices.

The Review Solution specializes in improving your business’ visibility through online reviews. With an emphasis on building brands, The Review Solution works directly with business clients to help them understand how they can control their online reviews and build stronger customer relationships. By taking the time to acquire online reviews, your business will receive more publicity and gain the ability to start new conversations about what you have to offer.

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Steven Wyer

Chief Operating Officer at The Review Solution
Steven Wyer is the Chief Operating Officer of Third Coast Interactive, Inc. and the author of Violated Online. As COO of Third Coast Interactive, Steven Wyer oversees platform development, sales, marketing and internal operations. These responsibilities include global expansion into targeted vertical markets that can best leverage the power of The Review SolutionTM, a service that offers consumers a convenient way to post online reviews for local, regional and national businesses.