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Own a Small Business? Reviews Are Your Best Friend

June 12, 2020 4:15 pm Comments Off on Own a Small Business? Reviews Are Your Best Friend

Yelp, Google, and TripAdvisor are just a handful of some of the most powerful tools on the internet. The sites, and many others like them, offer the public an opportunity to voice their opinions on everything from local restaurants to... View Article Read more...

Google Launches .New TLD

May 7, 2020 11:55 am Comments Off on Google Launches .New TLD

Google’s new Top Level Domain extension, .new, launched in October and is currently under its limited registration period. But what is it? And what does it mean for businesses as well as the general public? Keep reading for answers to... View Article Read more...

Marketing Through TripAdvisor? Don’t Offer Review Incentives

April 16, 2020 2:10 pm Comments Off on Marketing Through TripAdvisor? Don’t Offer Review Incentives

If you own any business that utilizes TripAdvisor, you’ll need to be careful when asking customers for a review. Although there is nothing wrong with requesting that your patrons post their experiences online, you must be extremely diligent that you... View Article Read more...

7 Reasons Online Reviews Matter

March 2, 2020 9:31 am Comments Off on 7 Reasons Online Reviews Matter

There is little doubt that the Internet has changed the way we shop. Today, the vast majority of people looking for a product or service turn first to the web. This is in stark contrast to just a few decades... View Article Read more...

Why Aren’t 4 Stars Enough?

February 16, 2020 4:28 pm Comments Off on Why Aren’t 4 Stars Enough?

Many businesses ask for instant input, but then make it difficult to provide anything that suggests that service received was anything less-than epic. Why is that?  We live in a peer-trusted society. In other words, we tend to trust what... View Article Read more...

Who’s Listening to Your Private Conversations?

February 5, 2020 11:41 am Comments Off on Who’s Listening to Your Private Conversations?

Facebook, maybe. Social media mega-giant Facebook is just one in a long line of corporations that have recently admitted to using humans to listen to audio recordings. These recordings–which users agreed to–were supposed to be used to help improve the... View Article Read more...

Flip the Script: How to Combat Negative Reviews

January 31, 2020 2:17 pm Comments Off on Flip the Script: How to Combat Negative Reviews

Negative reviews are, unfortunately, a modern-day challenge of running a business. But in our digital world, the unflattering information found online can hurt a business. Alarmingly, not all negative reviews are founded in reality, and many businesses are left scrambling... View Article Read more...

How to Claim Your Google Business Listing

January 21, 2020 4:54 am Comments Off on How to Claim Your Google Business Listing

Google, the world’s largest search engine, offers businesses an opportunity to claim listings. These listings are automatically generated from publicly-available information and can include everything from the business name and address to operating hours. Claiming them gives you, the business... View Article Read more...

If You Want to Stay at Rosebud Motel, You’re up Schitt’s Creek

January 6, 2020 9:45 am Comments Off on If You Want to Stay at Rosebud Motel, You’re up Schitt’s Creek

It’s time to plan your vacation, and you are looking for affordable accommodation with a free continental breakfast. You come across a simple motel charmingly named Rosebud. The reviews are top-notch, with people calling out the front office staff by... View Article Read more...

Be the Star of Your Own Reviews

December 18, 2019 2:16 pm Comments Off on Be the Star of Your Own Reviews

Star ratings are nothing new. We have been seeing them flash across our screens since the dawn of the Internet Age. Thankfully, stars haven’t lost their power, and are possibly even more important than the actual words a customer uses... View Article Read more...