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Why Aren’t 4 Stars Enough?

February 16, 2020 4:28 pm Comments Off on Why Aren’t 4 Stars Enough?

Many businesses ask for instant input, but then make it difficult to provide anything that suggests that service received was anything less-than epic. Why is that?  We live in a peer-trusted society. In other words, we tend to trust what... View Article Read more...

Who’s Listening to Your Private Conversations?

February 5, 2020 11:41 am Comments Off on Who’s Listening to Your Private Conversations?

Facebook, maybe. Social media mega-giant Facebook is just one in a long line of corporations that have recently admitted to using humans to listen to audio recordings. These recordings–which users agreed to–were supposed to be used to help improve the... View Article Read more...

Flip the Script: How to Combat Negative Reviews

January 31, 2020 2:17 pm Comments Off on Flip the Script: How to Combat Negative Reviews

Negative reviews are, unfortunately, a modern-day challenge of running a business. But in our digital world, the unflattering information found online can hurt a business. Alarmingly, not all negative reviews are founded in reality, and many businesses are left scrambling... View Article Read more...

How to Claim Your Google Business Listing

January 21, 2020 4:54 am Comments Off on How to Claim Your Google Business Listing

Google, the world’s largest search engine, offers businesses an opportunity to claim listings. These listings are automatically generated from publicly-available information and can include everything from the business name and address to operating hours. Claiming them gives you, the business... View Article Read more...

If You Want to Stay at Rosebud Motel, You’re up Schitt’s Creek

January 6, 2020 9:45 am Comments Off on If You Want to Stay at Rosebud Motel, You’re up Schitt’s Creek

It’s time to plan your vacation, and you are looking for affordable accommodation with a free continental breakfast. You come across a simple motel charmingly named Rosebud. The reviews are top-notch, with people calling out the front office staff by... View Article Read more...

Be the Star of Your Own Reviews

December 18, 2019 2:16 pm Comments Off on Be the Star of Your Own Reviews

Star ratings are nothing new. We have been seeing them flash across our screens since the dawn of the Internet Age. Thankfully, stars haven’t lost their power, and are possibly even more important than the actual words a customer uses... View Article Read more...

What Are Fake Reviews, and Why Should I Be Concerned?

July 3, 2019 4:51 pm Comments Off on What Are Fake Reviews, and Why Should I Be Concerned?

Fake reviews come in two flavors: positive and negative. But both can leave a sour taste in your mouth, and neither does anyone any good.  False-positive False-positive reviews can be used to help a company gain speed on selling platforms... View Article Read more...

FTC Targets Paid Reviews; Calls Out False Product Claims

May 23, 2019 3:37 pm Comments Off on FTC Targets Paid Reviews; Calls Out False Product Claims

In February, the Federal Trade Commission made the major announcement that it had settled a case against a health supplement company. The company, Cure Encapsulation, was accused of using fake reviews to garner attention for its weight loss product on... View Article Read more...

Replies Made Easy Via Google Maps

May 7, 2019 2:32 pm Comments Off on Replies Made Easy Via Google Maps

Google My Business is a free service that many small business owners use to increase online visibility, and it offers many ways to do just that. From adding an address that customers can navigate to instantly through Google Maps, and... View Article Read more...